Serena Hotels receives ecotourism award and other news

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Prince Amyn aga Khan opens Serena Sweet Water October 2013

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Prince Amyn aga Khan opens Serena Sweet Water October 2013

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kmaherali
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Serena Hotels Flood Relief Campaign Raises Rs. 4 Million for Flood Affectees

Jehanzeb Ghafoor - Islamabad, September 7, 2015 – Serena Hotels successfully completed their Flood Relief Campaign, “Spirit of Compassion” on August 31, 2015 under the umbrella of their Corporate Social Responsibility Program SEED (Social, Environmental and Educational Development Programme) by collecting over Rs. 4.0 Million under this initiative. Serena Hotels, collected from their guests 5% of the restaurant bill and contributed 200% of the guests’ contribution towards the flood affectees in various parts of Pakistan.

“We are humbled and grateful for the generous participation of our guests in this effort. Insha’Allah, these funds will go some ways in providing much needed relief to the affected areas.” said Corporate Strategy Director, Dr. Moin Uddin. The monsoon rains have decreased through various regions in Pakistan as August comes to a close, allowing for authorities to focus on rehabilitation efforts across the country.

http://pamirtimes.net/2015/09/07/relief ... affectees/
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“Pakistan has much to offer in terms of culture, heritage, hospitality and above all, scenic views and nature”


Mr. Aziz Boolani

CEO of Serena Hotels Pakistan

United World sits down with Mr. Aziz Boolani, CEO of Serena Hotels Pakistan, talking about Pakistan, challenges of the tourism sector, and much more.

Recently Pakistan has been named the ‘next success story’ by Forbes, similar to Colombia’s reformation in the 90’s. Just two years after the first historic democratic transition of power, Pakistan continues on a journey of a much overdue transformation. How would you evaluate Pakistan’s growing pains over the last two years? And how do you see the next three years developing for further growth and development?

Let me begin by saying that I have always been optimistic about Pakistan’s potential for growth as I believe this country is blessed with rich resources including but not limited to the sea, the mountains, historical buildings, a rich culture and talented artisans and musicians. A large portion of the Pakistani population are young adults below the age of 35 who are imbued with energy, hence we have to look inward for change instead of reaching out to outsiders. This will strengthen our human resource capability for taking the country to a higher platform.

Economically, we are on the path to progress. The recent drop in oil prices has also helped the country’s economy. Pakistan’s reserves continue to improve and the stock market’s performance has been exceptional. Our macroeconomic indicators are on the right track.

There is still a need to concentrate on the education and health sectors, which are root causes for poverty in the country. I hope the years to come see these sectors benefitting from the government’s focused approach. Private organisations also have to take the responsibility in supporting health and education under their Corporate Social Responsibility Programmes.

The process of growth will always be hindered by minor setbacks particularly when you are fighting on many fronts. Pakistan has great potential for growth in all major sectors: manufacturing, service, tourism and hospitality. However, progress has been hindered by the negative perception of Pakistan portrayed by the international media. Historically, countries are greatly affected by the narratives assigned to them by the media. Luckily, Pakistan has succeeded, to some extent, in fighting this narrative. The government and the people of Pakistan are working closely with international organizations, the media, particularly journalists to highlight the country’s achievements. The concerted effort is slowly becoming a movement that will benefit the country in the years to come.

What are the main challenges faced by your industry?


Our industry’s main challenge, in view of security challenges across the region, has been the safety and security of guests and staff. Addressing this challenge is important, particularly from our guests’ perspective so that they remain comfortable while staying at the hotel.

Serena Hotels continues to make progress due to the large, talented pool of our human resource bank. We channel a major part of our energies in training and development because we feel that it positively effects our institution and, indirectly, our country. We train people and after a while of working with the Hotels, they are offered employment in the UAE, Saudi Arabia and Qatar. This is a challenge at the institutional level, but at a macro level, we understand that our training enables our colleagues to procure a skillset that helps them improve their earning capacity and their living conditions. The trainings, development and mentorship programs thus create a positive effect on our communities. Even though we face this challenge of turnover; we are determined to continue to train the new workforce.

We want to know about your new projects. You mentioned your new hotel in Lahore. Could you tell us little bit more about it and the company´s future plans?

Lahore Serena Hotel and Business Complex is under construction and is expected to start operations in mid 2017. The Hotel will have 235 rooms with six food and beverage outlets, meeting rooms, banquet and conference halls, a state of the art Health Club and Spa, retail area and a dedicated Business Complex attending to the need for quality office spaces. We are also looking at the possibility of expanding to cities like Karachi, Multan, Peshawar, Chitral and the Gilgit Baltistan region with the aim of creating a tourism circuit. Pakistan has much to offer in terms of culture, heritage, hospitality and above all, scenic views and nature.

We would also like to know your point of view as an experienced businessman in Pakistan. There are many business opportunities here, and especially in the tourism and hospitality sector. Which areas do you foresee having the best investment opportunities for foreign players?

Tourism has been one of the major drivers of economy in most developed countries. Pakistan has the potential to nurture its economy through tourism by providing enabling conditions to investors, particularly when it comes to tourism infrastructure development projects. Foreign investors have the opportunity of investing in quality hotel projects in the main and secondary cities of Pakistan. Their presence and investment will encourage local and international tourists to visit the cities, creating fallout benefits for the government and the people of Pakistan.

News headlines about Pakistan gloss over the progress this country is making on the security front, the increased political stability, and incremental progress on the economic front. In spite of this progress Pakistan still continues to be seen as a country in turmoil, which is far from the realities on the ground. How do Serena´s services define and support Pakistan’s brand worldwide and to what extent do you feel as an ambassador for the country abroad?

Serena Hotels’ global philosophy has been to respect and promote local culture and heritage while working with the people and the government, wherever we are located.

In Pakistan, we also project and promote the rich culture and heritage through the Hotels’ interior design elements without compromising on international standards. The reflection of culture and heritage is also part of our operating standards and we firmly believe in promoting the right image of Pakistan to international travellers. If you look around any corner of any area of our Hotels in Pakistan, they depict Pakistan’s artistic and historical heritage. The motifs we use in our textiles, carpets, wood carvings, the inlaid marble in the lobby and rooms, the hand painted ceilings, furniture, even the staff uniforms all reflect local traditions. We use indigenous materials which support the local economy. These values of Serena Hotels make us distinct from other hotel chains. Serena Hotels across the globe mirror this philosophy that supports and transmits local cultures and values.

In addition to this, we have also launched various Diplomacy Initiatives to promote the softer image of Pakistan amongst the international community. We initiated the formation of the Adventure Diplomacy Group (ADG) that included the ambassadors of the USA, the Argentine Republic, Indonesia, Russia and Nepal. The intent was to promote and support the young mountaineer, Samina Ali Baig in her quest to summit 7 peaks in 7 continents. With the combined efforts of all the ADG members, Samina became the first Pakistani woman and the youngest Muslim to accomplish this task. Later on, she was recognised by the government of Pakistan and was conferred with the Pride of Performance Award by the President of Pakistan.

The SerenArts Program, under the umbrella of our Cultural Diplomacy Initiative promotes talented young artisans by connecting them to the right audiences. The Satrang Art Gallery, as part of this Initiative, regularly features a mix of traditional and contemporary artists that are going on to break new ground on the artistic front. An interesting aspect of this gallery is that the art is not hidden behind closed doors and is very much a part of the Hotel lobby.

Under the Cultural Diplomacy Initiative, we also collaborate with Foreign Missions to host renowned world musicians and performing troupes. The aim is to provide entertainment to local residents while simultaneously generating revenue from sale of tickets to donate to charitable organizations working with the humanitarian, health and education sectors to effect positive change in Pakistan. These events also serve the dual purpose of helping bridge cultural gaps between communities.

Our Sports Diplomacy Initiative encourages people from various segments of society including the Corporate sector, NGO’s, Government functionaries and diplomats to participate in annually organised invitational tournaments for golf, tennis, squash, polo and cricket. The tournaments allow community members to engage with each other in an informal setting, while promoting the universal language of Sports. We are humbled by the overwhelming and whole hearted participation by the local communities and expatriates living in Pakistan.

These Initiatives are basically part of our Corporate Social Responsibility efforts and they serve the function of working toward the betterment of our society while promoting the true image of our country. My team and I are determined to continue our work for the development of our society in general, and Pakistan’s image in particular.

http://www.theworldfolio.com/interviews ... ture/3701/
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Serena Hotels honoured by World Travel Awards

Muhammad Saleh Zaafir

- Saturday, October 31, 2015 - From Print Edition


ISLAMABAD: Serena Hotels — South and Central Asia — was honoured with huge accolades by the World Travel Awards at the Asia & Australasia Gala Ceremony 2015 held at the Inter Continental Grand Stanford in Hong Kong on Thursday (October 29, 2015). Islamabad Serena Hotel won in two categories in Pakistan, a big honour for the country.

The five star Hotel was awarded Pakistan’s Leading Hotel & Pakistan’s Leading Hotel Suite. The Kabul Serena Hotel was awarded Afghanistan’s Leading Hotel and Dushanbe Serena Hotel was awarded Tajikistan’s Leading Hotel. The World Travel Awards™ are voted for by travel and tourism professionals worldwide, and the awards recognise industry leaders in tourism and hospitality.

CEO Mr Aziz Boolani, who spoke at the ceremony said, that Serena Hotels’ philosophy centres on its guests, associates and the neighbouring communities where we are located. We aim to maximise comfort and luxury in traditionally hospitable settings, he said.


Serena Hotels across the world, work under the umbrella of the Aga Khan Foundation for Economic Development. They are a hospitality brand of international repute, owned and operated by Tourism Promotion Services, that has within its portfolio a collection of 35 luxury hotels, resorts, safari lodges, resorts and heritage properties in Afghanistan, Kenya, Mozambique, Pakistan, Rwanda, Tajikistan, Tanzania and Uganda.


The Islamabad Serena Hotel, Kampala Serena Hotel and Nairobi Serena Hotel are members of the prestigious Leading Hotels of the World and Zanzibar Serena Hotel and Kirawira Serena Camp are members of Small Luxury Hotels of the World.

http://www.thenews.com.pk/Todays-News-2 ... vel-Awards
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Synergy | Serena Hotels, Sahaara Group, Pink Ribbon & Diplomatic Community gathers to support Pakistan’s first Breast Cancer Hospital

Pakistan’s first Breast Cancer Hospital


28 October 2015, Islamabad: The Sahaara Group and Pink Ribbon, Pakistan in collaboration with Serena Hotel hosted a ‘Pink Coffee Evening’ to support and raise funds for Pakistan’s first Breast Cancer Hospital.

Ambassador of France, H.E. Martine Dorance was chief guest at the event while multiple diplomats, including President International Foreign Women Association Jasmina Makarevic attended the evening to pledge their support for the cause and the hospital.

The awareness event highlighted that Pakistan has the highest rate of female breast cancer in Asia, as one out of nine Pakistani women are likely to suffer from breast cancer at some point in their life. Approximately 90,000 cases of breast cancer are reported every year in Pakistan and an estimated 40,000 women die from this deadly ailment. 90% of diagnosed women have a chance of surviving breast cancer with early diagnosis; however due to a lack of awareness and medical facilities, women are diagnosed at later stages, which is one of the main causes of the high mortality rate.

https://ismailimail.wordpress.com/2015/ ... -hospital/
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Serena Hotels Annual Classic Car Show 2015

Jehanzeb Ghafoor, Serena Hotels, December 01, 2015 – Serena Hotels under its Adventure Diplomacy Initiative hosted Serena Hotels Annual Classic Car Show 2015 at Islamabad Serena Hotel today. These classic cars had made their way into the capital all the way from Karachi after show casing them at Lahore this weekend. More than fifty elegant cars were displayed above 80 years of age. The oldest car being a Triumph Super 7 from 1927.

People from all walks of life gathered on a beautiful winter afternoon to witness classics that have only been seen on the silver screen. . The entire afternoon, enthusiasts engaged with the guests fascinating them with tales of how they managed to get such unique car’s in perfect running conditions from rust and scrap

Serena Hotels has been a firm supporter of Cultural, Sports and Adventure initiatives through which it gives back to the community by promoting such healthy activities and giving them a platform to showcase their talent.

The VCCCP was formed in 1987 to provide a ramp to classic and vintage car enthusiasts all over Pakistan. The club has progressed by leaps and bounds in the last ten years due to the passionate involvement of all connected to the vintage and classic car scene in Pakistan.

H.E. David Hale Ambassador of the United States of America to Pakistan graced the occasion. He praised Serena Hotels and VCCCP for given them the opportunity to witness these legendry classics this afternoon.

https://ismailimail.wordpress.com/2015/ ... show-2015/
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The restored gardens at the Polana, Maputo.

Excerpt:

The hotel fell into decline, when 250,000 Portuguese left hurriedly in 1975 and a civil war ensued, but happily was rescued by the Aga Khan Foundation for Economic Development in 2002.

http://jardindesign.org/2015/01/09/the- ... na-maputo/
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Gilgit Serena Hotel celebrate Tree Plantation Day in Gilgit

Tree Plantation Day at Mehnaz Fatima Montessori & Inclusive Educational Centre, Gilgit

Gilgit Serena Hotel under the SEED Programme, celebrated “Tree Plantation Day” on March 11, 2016, at Mehnaz Fatima Montessori & Inclusive Educational Centre Gilgit. Besides the Hotel staff, the children and the staff of the School participated in the event. The management of School has highly appreciated the activity undertaken by Gilgit Serena Hotel.

https://ismailimail.wordpress.com/2016/ ... in-gilgit/
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Navroz Family Mela at Gilgit Serena Hotel

Gilgit Serena Hotel is celebrating Navroz by organizing a Family Mela. The event will be held from 19th and 20th March 2016. Festivities will include the taste of Serena food, Nouroz cakes, music, kid’s friendly activities, different types of stalls and much more.

For more details, call 05811-455894-99 or visit their website.

Related Ismailimail posts on Navroz

https://ismailimail.wordpress.com/2016/ ... ena-hotel/
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Gilgit Serena Hotel participates in “World Water Day”


March 22, 2016: Gilgit Serena Hotel Pakistan participated in the “World Water Day” movement Under its SEED Programe, with the collaboration of respective government organizations, educational institutions and NGOs.

Serena Hotels GB teamed up with Gilgit-Baltistan Environmental Protection Agency (GBEPA), Pakistan Council of Research in Water Resources (PCRWR), Pakistan Agriculture Research Council (PARC), Karakoram International University (KIU), Aga Khan Development Network (AKDN), World Wide Fund for Nature (WWF), Mountain Areas Farmer Support Organization (MAFSO) and various local communities to mark the day.

The theme for 2016 World Water Day celebration was “Water and Jobs – Empowering Young Professional” which was addressed by various experts from government and NGOs.

United Nation’s World Water Day is an international observance and an opportunity to learn more about water related issues. World Water Day dates back to the 1992 United Nations Conference on Environment and Development where an international observance for water was recommended. The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day. It has been held annually since then. Each year, UN-Water — the entity that coordinates the UN’s work on water and sanitation — sets a theme for World Water Day corresponding to a current or future challenge. The engagement campaign is coordinated by one or several of the UN-Water Members with a related mandate.

https://ismailimail.wordpress.com/2016/ ... water-day/
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Serena Hotels celebrate Tree Plantation session at Al Amyn Model School Gulmit

Asghar Khan, March 27, 2016: Every year Serena Hotels celebrate tree plantation session with community Schools, this year Hunza Serena Inn carried out a tree plantation awareness second time for the students of Al Amyn Model School Gulmit, Gojal Hunza to raise awareness of the importance of all types of forests and of trees outside forests. The Management of Hunza Serena Inn along with Green Team members, Mr. Nazir Ahmed Bulbul, Principal, Al Amyn Model School Gulmit, Teachers and students planted fruit tree for the beautification of the new school hostel complex. As part of Serena Hotels responsible tourism philosophy to encourage all stakeholders to plant more trees in a planned way and only indigenous trees be planted for the environment.

After tree plantation a session was set with students three kind of grafting of Cherry, Apple and different colors / kind of roses flowers by the hotel Gardner, the student appreciated the new technique of grafting. Hunza Serena Inn will continue such session for school students and community, the ways in which forests and trees sustain and protect us .

www.serenagilgitbaltistan.com
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Serena Hotels named Africa’s top hotel brand at world gala

By Adam Ihucha @AdamsIhucha news@tz.nationmedia.com

Arusha. Serena Hotels has taken the title of Africa’s leading hotel brand, during the World Travel Awards Africa and Indian Ocean gala ceremony 2016.

The recent red carpet event was hosted by Diamonds La Gemma dell’Est on the northern tip of Zanzibar, with hundreds of industry leaders in attendance.

“It was a memorable night for Serena Hotels, East Africa’s leading hotel group, after scooping 12 awards including the top Award, Africa’s Leading Hotel Brand at the 2016 World Travel Awards,” reads the Serena Hotels’ statement. Regarded as the “Oscars” of the travel industry according to the Wall Street Journal, the World Travel Awards acknowledge, reward and celebrate excellence across all sectors of the global tourism and travel industry.

Serena Hotels bagged top honours with Nairobi Serena Hotel named Africa’s Leading Green Hotel. This is the second time that the hotel has won this award, an acknowledgement of the hotel’s and the group’s continued commitment to sustainable business practices.

In Uganda, Lake Victoria Serena Golf Resort and Spa won the award for Uganda’s Leading Presidential Suite. And now guests staying at Lake Victoria Serena Golf Resort and Spa can look forward to a whole new experience with the opening of its state of the art golf course facility, 9-hole soon to 18-hole with spectacular views of Lake Victoria.

In Tanzania, Serena Tanzania stands tall with four awards, with Dar es Salaam Serena Hotel recognized as Tanzania’s Leading Business Hotel, besides the honour of having “Tanzania’s Leading Hotel Suite”. Zanzibar Serena Hotel, in Stone town on the island of Zanzibar is ’Zanzibar‘s Leading Hotel’ and Tanzania’s ‘Leading Boutique Hotel’.

In Rwanda, for the 5th year in a row, Kigali Serena Hotel retained its top position as Rwanda’s Leading Hotel. In Mozambique, the Polana Serena Hotel, one of Maputo’s most majestic architectural gems, won two awards Mozambique’s Leading Hotel as well as Mozambique’s Leading Presidential Suite.

http://www.thecitizen.co.tz/News/-/1840 ... index.html
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Hunza Serena Inn celebrates World Environment Day

Gilgit: Hunza Serena Inn celebrated World Environment Day 2016, to raise awareness under the theme, “Join the race to make the world a better place”. A Cherry Jam making, processing, session for Girl Guides and local female residents was also held in Karimabad, Hunza, to enhance their skill in organic food Cherry jam making and source of income for the local communities.

Hunza Karimabad is the main hub for the leisure market in Gilgit-Baltistan but it is polluting by domestic and local tourists during their leisure or picnic and every time the Ismaili Boys Scouts and Girls guides has shown their role to keep clean Hunza, the Manager Hunza Serena Inn address to the participants on the role of Responsible Tourism of Serena Hotels, and community actively participation to become an active agent in developing environmental safety measures of the region, to make nearby surroundings safe and clean to enjoy safer, cleaner always the community has shown their role. He also pointed on the huge wastage and losses of fruits during the season, like the cherry has been started in Hunza but wasting the fruits, by making jam, the organic food can be sell in the local market and generate source of income for the local community. The participants thanks the management for arranging session and the support.

The World Environment Day is being celebrated as an annual event on every 5th of June since 1973 in order to raise awareness about the importance of healthy and green environment in the human lives, and to solve the environmental issues by implementing some positive environmental actions. On this day events are also held to aware the public worldwide that everyone is responsible for saving his environment and not only somebody, government or organizations working for it.

http://pamirtimes.net/2016/06/05/hunza- ... nment-day/
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Aga Khan professor calls on Ugandan architects to take inspiration from local culture
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Published on Oct 14, 2016

Renowned Islamic Studies professor Azim Nanji has urged Uganda’s physical infrastructure developers to embrace the culture of their society as they construct buildings. Nanji was speaking at an exclusive lecture at the Serena Hotel geared towards addressing cultural development and architecture.

https://www.youtube.com/watch?v=A_0wyofQ6XM
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Serena Hotels win four awards at WTA

ISLAMABAD: The Serena Hotels in South and Central Asian region won four awards at the World Travel Awards (WTA) held in Danang, Vietnam.

According to reports, Serena Hotel, Islamabad, won in two categories, Pakistan's Leading Hotel and Pakistan's Leading Hotel Suite for the year, Serena Hotel, Kabul, was awarded Afghanistan's Leading Hotel and Serena Hotel, Dushanbe, was awarded Tajikistan's Leading Hotel for 2016.

The WTA are recognised globally as the ultimate hallmark of quality in travel and hospitality, with winners setting the benchmark to which all others aspire to reach.

The WTA are voted for by travel and tourism professionals worldwide, and the awards recognise industry leaders in tourism and hospitality. The Serena Hotels across the world, work under the umbrella of the Aga Khan Foundation for Economic Development. They are a hospitality brand of international repute, owned and operated by Tourism Promotion Services (TPS), that has within its portfolio numerous luxury hotels, resorts, safari lodges, resorts and heritage properties across Asia and Africa.

Serena Hotels CEO Aziz Boolani, attended the Awards Ceremony and said, "Serena Hotels have always aspired to provide our guests with a holistic experience of the best that cultures and communities offer. Each Hotel is both luxurious with all modern amenities and true to the traditions of hospitality that are certainly a hallmark of Asia."

TPS Pakistan was certified for ISO 9001:2008 Quality Management System and Serena Hotel, Islamabad, the flagship property, has successfully implemented Food Safety Management System ISO 22000. It is the only hotel in Pakistan that has been awarded the certificate for OHSAS 18001, the International Occupational Health and Safety Standard and ISO 14001 Environmental Management Standard.

A similar benchmarking exercise was being carried out in other properties of TPS Pakistan. Serena Hotel, Faisalabad, has been certified for ISO 9001:2015 Quality Management System and ISO 14001 Environmental Management System in the year 2016. Serena Hotel, Quetta, would be certified towards last quarter of 2016. World Travel Awards President Graham Cooke said, "It has been an honour to recognise some leading hospitality providers from Asia and Australasia tonight and I offer my heartfelt congratulations to each of them."

The WTA celebrated its 23rd anniversary this year and was acknowledged across the globe as the ultimate travel accolade. Attended by senior executives from major travel companies, operators, destinations, WTA events are universally respected as providing established, top level networking opportunities, regionally and globally.

http://dailytimes.com.pk/business/22-Oc ... rds-at-wta
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Serena celebrates Christmas with disadvantaged children

Serena Hotels, through the ‘Light Up a Life’ initiative, hosted close to 150 disadvantaged kids to Christmas celebrations.

Serena Kigali celebrated with children from Hagari Rwanda, a Kabeza-Kicukiro-based, ministry taking care of children of former female sex workers. And, Lake Kivu Serena, with children living with disabilities, under the Ubumwe community Centre.

The Children shared meals with hotel staff in addition to games, dancing and a wide range of gifts that included music instruments and sports equipment.

Anne Kirungi, the Kigali Serena Hotel Human Resources Manager, told The New Times that the initiative acknowledges the efforts of those who take care of disadvantaged children.
“Many people spend a lot of money on decorating their homes with Christmas trees, but, instead of doing the same to mark the festive season, we prefer to share these moments with vulnerable families, giving them a sense of pride and belonging,” Kirungi told The New Times.

The funds used to buy children’s gifts were donated by the hotel staff and management as well as some of their customers.

Hope Rutagengwa, the co-founder of Hagari Rwanda Ministry called the celebration an incredible honour.

“We work hard all along to see these kids live a happy life. But to have an institution like Serena join us like this to celebrate Christmas with children to keep them smiling, we find it a good and right move. I am so grateful for this,” Rutagenwa said.

Zacharie Dusingizimana who founded the Center that caters for the kids said it was a special day for the organisation.

“It is the first Christmas celebration we have had for our children. Many of them didn’t know how to celebrate it They only hear about it. I would like to thank the Serena team who thought of celebrating with the Center’s children,” said.

‘Light Up a Life’ is one of Serena’s area of corporate social responsibility. This is in addition to environmental protection and supporting vulnerable families.

editorial@newtimes.co.rw

http://www.newtimes.co.rw/section/artic ... 23/206496/
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Serena Hotels celebrate 4 years of triumph at World Travel Awards

Aziz Boolani CEO South & Central Asia received appreciation at the World Travel Awards where Islamabad Serena Hotel was awarded Pakistan’s leading hotel 2017 and Pakistan’s leading hotel suite 2017 for the Presidential Suite at Islamabad Serena Hotel, the Kabul Serena Hotel was awarded Afghanistan’s Leading Hotel and Dushanbe Serena Hotel received the award for Tajikistan’s Leading Hotel for the fourth year running at the World Travel Awards Asia & Australasia Gala Ceremony 2017, held at Grand Kempinski Hotel Shanghai in China.

The World Travel Awards™ is voted for by travel and tourism professionals worldwide, and this accolade recognises the commitment to excellence which organisations demonstrate in each preceding year.

The World Travel Awards™ is the most prestigious, comprehensive and sought after awards programme in the global travel and tourism industry. The awards this year were presented before an invited audience of the industry’s leading luminaries and international media.

Tourism Promotion Services – Pakistan (TPS), a subsidiary company of the Aga Khan Fund for Economic Development (AKFED), owns and manages eight hotels across Pakistan of which Islamabad Serena Hotel is the flagship property. AKFED seeks to develop tourism potential in selected areas in the developing world, by building, rehabilitating and managing hotels and lodges that contribute to economic growth and positively impact the overall investment climate in an environmental and culturally sensitive manner.

http://pakobserver.net/serena-hotels-ce ... el-awards/
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Gilgit Serena Hotel Celebrates World Tourism Day 2017: Sustainable Tourism – A Tool for Development

This year, the theme is to advocate the potential of sustainable tourism as a tool for development. To commemorate the day, Aga Khan Fund for Economic Development’s Gilgit Serena Hotel organized a training session for students from various educational institutes, to train the values of contributing in responsible Tourism and how to protect the environment, land and culture.

Gilgit Serena Hotel Celebrates World Tourism Day 2017: Sustainable Tourism – A Tool for Development“Serena Green Team” cleaned surroundings of Jutial and Gilgit City Park, raised awareness of the importance of cleanliness by talking to the people and informing them about the health hazards posed by garbage dumps and open drains. Cloth bags were distributed to the shoppers in bazars, especially fruit and vegetable shops, providing awareness, that they should not be taking groceries in plastic bags.

https://ismailimail.wordpress.com/2017/ ... velopment/
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Kampala Serena Hotel wins 2017 Uganda Best Hotel Award.

Kampala Serena hotel was awarded Uganda’s leading hotel in the 2017 Annual World Travel Awards Africa. The winners were announced at a glittering ceremony held at the Radisson Blu Hotel & Convention Centre, in Kigali-Rwanda yesterday 10th October, 2017.

World Travel Awards serves to acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry and these are organized annually.

Uganda got more four awards in the categories of Uganda’s leading Safari Lodge- Nkuringo Bwindi Gorrila Lodge, uganda’s Leading Tented Safari Camp- Sanctuary Gorrila Forest Camp, Uhanda’s leading Hotel suite- Presidential Suite @ Lake Victoria Serena Resort and Uganda’s Leading Car Rental Company- Roadtrip Uganda.

However, Uganda did not get any award at the continental level in comparison to her other East African Counterparts like Kenya and Tanzania who got so many other awards. In East Africa, Kenya got the highest number of over 12 awards among which are; Africa’s Leading Airline 2017-Kenya Airways, Africa’s Leading Airline – Business Class 2017-Kenya Airways, Africa’s Leading Tourist Board among others.

This clearly shows the state of Uganda’s Travel and Tourism industry that is seriously lacking given the fact that we are the Pearl of Africa. Uganda has got many tourism opportunities that have not been well developed which has affected the country’s economic growth.

International airlines, such as Kenya Airways, Egyptian Airways, Ethiopian Airways, South African Airways, Emirates, Etihad, fly Dubai, SN Brussels, KLM, Turkish Airways, Qatar Airways, and RwandAir, continue to dominate the country and have regular flights in and out of Uganda’s Entebbe International Airport but with no national airline as a country.

Never the less, according to the Uganda Tourism Board report of 2016, the Ugandan tourism sector continues to grow and saw $805 million in revenues in 2011 and $834 million in 2012. About 1.3 million tourists visited Uganda in 2015—a slight increase from 1.26 million in 2014. Uganda’s tourism sector contributed about 10 percent to Uganda’s GDP in FY 2014/2015, becoming the country’s top earner of foreign exchange. Uganda’s tourism sector is highly sensitive to negative publicity from other parts of the African continent, with news of disease outbreaks or political instability anywhere on the continent negatively affecting Uganda’s tourism numbers.

http://www.theceomagazine-ug.com/blog/2 ... ing-hotel/
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Islamabad Serena Hotel, Pakistan

Photos

https://hussein.smugmug.com/Photos/i-3qHS5Ls
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Jahangir becomes Brand Ambassador for Serena

ISLAMABAD: Serena Hotels announced renowned squash legend, Mr. Jahangir Khan would be the Brand Ambassador of Serena Hotels Sports Diplomacy Initiative. The signing ceremony formalized a relationship that began with Jahangir Khan’s involvement in various squash tournaments supported by Serena Hotels.

Serena Hotels sports diplomacy calendar includes a range of tournaments and competitions, in golf, polo, cricket, football, skiing, tennis and squash. With squash, Serena made a commitment to help reclaim the legacy of the sport for Pakistan but the sports diplomacy initiative has been used to promote healthier lifestyles, bring foreign athletes to Pakistan, and provide safe gender-neutral spaces for the youth to discover and polish their abilities.

Mr. Aziz Boolani, CEO of Serena Hotels, said, “Sports Diplomacy is an integral part of Serena’s efforts to build stronger relations with communities and to encourage the participation of young people in competitive and international standard sporting activities. Pakistan has a tradition of excellence in many sports but at Serena we believe that competitive sports require the support of organizations through sponsorships and promotion”.

He added, “Up to 25 years ago Pakistani squash players were the best in the world and every person in the country knew their names. Jahangir Khan, our new brand ambassador, is considered the greatest squash player in the history of the sport, and we need to showcase these achievements not just to share accolades from the past but to also give young sportspeople aspirations to strive for. The induction of Jahangir Khan into the Serena Sports Diplomacy initiative will also give us greater insight into the needs of athletes and potential sports professionals”. Jahangir Khan said, “I have been engaged with the Serena Hotels since the inception of the Serena Hotels – Chief of Air Staff International Squash Championship.

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http://thefrontierpost.com/jahangir-bec ... or-serena/
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Serena Hotels: The Rising of the Women, is the Rising of us all

“The Rising of the Women, is the Rising of us all”

Gilgit- March 08, 2018 With the collaboration of GB-Women Development Department, Gilgit Serena Hotel organized an event to celebrate the International Women’s Day-2018 at Gilgit Serena Hotel.

Ms. Sobia Muqaddam, Minister Social Welfare/Population welfare/Women development, Youth Affairs and Human rights of Gilgit-Baltistan was the Chief Guest of the day,

Event started with the recitation of the Holy Qu’ran and performance by the students of local School/Colleges and Girls guides (which was highly appreciated) followed by a presentation and documentary by Women Development Directorate on GB women empowerment. Skits and speeches were also presented by Degree College & Girl Guide which enthralled the audience throughout.

Mr. Asim Nawaz Taiwana Secretary Women Development briefed audience about objectives of Women Day celebration and highlighted that women empowerment is key to development of Gilgit-Baltistan.

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ismailimail.wordpress.com/2018/03/09/serena-hotels-the-rising-of-the-women-is-the-rising-of-us-all/
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World Water Day 2018 Celebrated by Serena Hotels

Under the Social Environmental Education Development (SEED) program of Serena Hotels, Gilgit Serena Hotel celebrated “World Water Day-2018” with Government Middle School Sonikot, and Al-Mustafa Public School, highlighting the importance of Water in our lives. Kids performed tree-planting activities and participated in painting competition. The United Nation marked World Water Day 2018 on March 22nd, and celebrated its 25th anniversary. The theme this year is “Nature for Water” exploring how nature can be utilized to overcome the numerous water challenges impacting the world today

ismailimail.wordpress.com/2018/03/25/world-water-day-2018-celebrated-by-serena-hotels/
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“End Plastic Pollution” – Serena Hotels Celebrate International Earth Day 2018

Gilgit- March 23, 2018 Under the Serena SEED program, following the theme of 2018: “End Plastic Pollution” Gilgit Serena Hotel Pakistan celebrated Earth Day with the collaboration of local public school in Gilgit.

The purpose was to give awareness to students regarding the importance of Earth Day and about the health and other risks associated with the use and disposal of plastics, including pollution of our oceans, water, and wildlife, and about the growing body of evidence, that plastic waste is creating serious global problems.

The Principle of Al Mustafa Public School Mr. Shahid Ali addressed the student on the importance of Earth Day. Gilgit Serena Hotel’s representative expressed their views on how to reduce carbon emissions, reduce the negative impact to the local environment and save our earth. All the students, aimed to “Make every day, Earth Day”.

A Paper Bag competition was held among the students, 50 students participated in this competition, Gilgit Serena Hotel presented gifts to the winners. The management of schools thanked Serena Hotels for initiating such activities and awareness.

ABOUT SERENA HOTELS

Serena Hotels has established itself as one of the world’s leading hospitality brands offering quality accommodation, unique holiday and conference solutions, cultural heritage and adventure tourism. Its collection of 35 unique hotels, resorts, safari lodges and camps, palaces and forts located in East Africa (Kenya, Tanzania, Zanzibar, Rwanda and Uganda), Mozambique and South Asia (Pakistan, Afghanistan and Tajikistan) are in some of the world’s most interesting, enchanting, historic and exotic settings.

https://ismailimail.wordpress.com/2018/ ... -day-2018/
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Serena Hotels organizes first Quetta Literary Festival

Quetta, Balochistan, Pakistan May 09, 2018: The two-day Quetta Literary Festival (QLF) came to an end with over 5000 thousand including students, academics and literati that attended various sessions. Serena Hotels supported the wonderful initiative of The Balochistan University of Information Technology, Engineering and Management Sciences (BUITEMS) for the bright local citizens.

Mr. Aziz Boolani, CEO Serena Hotels, said, “Our presence in Quetta has over the years become the centre of activities and events, that bring together the audiences from diverse backgrounds. Serena Hotels is delighted to have played its role in supporting BUITEMS for organising the first Quetta Literary Festival.”

Over the course of the festival, renowned speakers, academics, writers and performers such as Musharraf Ali Farooqi, Amjad Islam Amjad, Zeba Bakhtiar, Hashim Nadeem, Mahim Maher, Junaid Akram, Zarrar Khuhro, Jamal Shah, Salman Rashid, Wusat Ullah Khan, Dr. Nida Kirmani, Dr. Ali Madeeh Hashmi, Ayub Khoso, Mubashir Zaidi, Ali Arqam, Hafeez Jamali, Iftikhar Firdous, Rafiullah Kakar, Dr. Kaiser Bengali, Khumariyaan and Faiz Ullah Khan, came together to remind Quetta of the rich literary heritage of the region.

Mr. Rashid Uddin, General Manager Quetta Serena Hotel, said, “Literary festivals are a wonderful way to encourage people to engage with books, authors and thinking. While these festivals are a relatively new phenomenon in Pakistan, and an entirely new one for Quetta, remind us that literature, arts and culture are the soul of a country.

Serena Hotels has been supporting the Lahore Literary Festival for the last three years and shall continue to excel in its community initiative programme.

Source: Press Release

ismailimail.wordpress.com/2018/05/13/serena-hotels-organizes-first-quetta-literary-festival/
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With a historic fort and Unesco-protected mosque, Shigar is an ideal short escape in Gilgit-Baltistan

Excerpt:

Shigar’s historic fort was converted into a heritage hotel by the Aga Khan Development Network and is now managed by Serena Hotels. The fort was constructed by Raja Hassan Khan, the 20th Raja of the Amacha dynasty, in early 17th century.

The Amachas arrived in Shigar around 11th century after fleeing persecution from the Ganesh in Hunza. The elders travelled for days through foot-deep snow over the Hispar glacier and braved storms and finally landed into the Shigar Valley, where they built fort Khar-i-Dong.

The original fort was on top of a cliff, but after a few peaceful centuries, the Mughals arrived and in a battle that lasted many days, the Amachas were uprooted and the fort destroyed.

However, once the Amachas submitted, the Mughals left them in peace. The 20th ruler of the dynasty then built the current fort on top of a huge boulder and named it Fong Khar — Palace on the Rock. The new fort remained the seat of the Raja until a few decades ago.

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https://www.dawn.com/news/1406823
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Effective tourism strategies stressed for stronger economy

Islamabad: Effective tourism strategies can contribute a lot to strengthen Pakistan’s economy and improve its international image and the key industry players are taking steps for it.

This was stated by CEO of the Serena Hotels for South and Central Asia Aziz Boolani ahead of the Pakistan Travel Mart (PTM) slated to take place from October 2 to 4 at the Expo Centre, Karachi.

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https://www.thenews.com.pk/print/375546 ... er-economy
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https://www.businessdailyafrica.com/mar ... index.html

Market News
Serena to replace petrol generators with solar power
Wednesday, October 24, 2018 19:00
solar energy
All Serena Hotels employ eco-friendly practices that helped them maintain their costs. FILE PHOTO | NMG


Listed hospitality group TPS Serena

will replace its petrol-based generators with solar power across all their Africa units.

Serena Hotels Group engineer Abdulkadir Rahim said the decision was reached after a year-long review of Kilaguni Serena Safari Lodge’s Sh100 million solar investment. The renewable energy source powers the entire operation.

“We have also recently installed a solar power plant at the Amboseli Serena Safari Lodge and are committed to replicating this model at the other Serena Hotels properties in Africa,” he said, adding that cost details were still being worked on.

Mr Rahim spoke after the Kilaguni property won the global Extraordinary Business Case and CSR Special Award in Milan, Italy at the just-concluded Global Best Practice Awards, 2018.

Serena Hotels runs 24 upmarket hotels, safari lodges, camps and resorts within six countries- Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique.

Judges hailed Serena’s use of solar power in meeting energy needs from lighting, laundry services and kitchen operations as well as investing in a wastewater treatment and recycling plant at the facility.

All Serena Hotels employ eco-friendly practices that helped them maintain their costs.
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Serena Hotels Pakistan: Empowering persons with disabilities and ensuring inclusiveness and equality
BY ISMAILIMAIL POSTED ON DECEMBER 4, 2018

Serena Hotels Pakistan in collaboration with Karakorum Area Development Organization (KADO) celebrated International Day of Persons with Disabilities (IDPD) on 3rd December 2018 with theme “Empowering persons with disabilities and ensuring inclusiveness and equality”. Since 1992, the United Nations International Day of Persons with Disabilities (IDPD) has been annually observed on 3 December around the world.

Special Olympic Athletes of Hunza with their Coach, GB Coordinator and 40 special people men and women who has been trained in different entrepreneurship skills by KADO participated in the ceremony. Hunza Serena Inn arranged special gifts to the Special People Artisan and Athletes as a appreciation and presented by Deputy Commissioner and Assistant Commissioner Hunza. The Special Athletes also present souvenir to Deputy Commissioner Hunza, Assistant Commissioner Hunza and CEO, KADO.

Addressing the ceremony, Capt. Reted Syed Asghar Ali, Deputy Commissioner Hunza focus his view on inclusiveness and equality of disabilities people in the society, he also assured if Benazir Income Support Program will reactive, more than 400 special people in Hunza District will be on priority.

CEO. KADO briefed about the achievements and sustainability model of the project. He said there are 1200 special people in Hunza district, out of which KADO has trained more than 300 in different skills but due non-availability of fund they are facing problem for their sustainability.

Mr. Ahmed Baig, Coordinator Special Olympics Gilgit-Baltistan, briefed about the Special Athletes achievements and upcoming activities of Special Athletes Olympic March 2019 in Dubai. Mr. Jan Alam, President, PML(N) is the pioneer who first focus the rights of persons with disability in Hunza, also addressed on the occasion

Asghar Khan, Manager, Hunza Serena Inn, addressed on Serena Hotel’s CSR activities and such day’s celebration importance for the rights of disable persons in the society.

https://ismailimail.blog/2018/12/04/ser ... -equality/
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International Women’s Day celebrated at Serena

ISLAMABAD: Serena Hotels hosted a breakfast to celebrate International Women’s Day and honour the women associated with Serena.

Women from different walks of life, Serena Business Complex partners and representatives of the Ministry of Foreign Affairs were present on the occasion.

Serena Hotels CEO Aziz Boolani said, “At Serena, we believe that investing in women is the most effective way to improve the standards of living of communities. Many of our CSR initiatives work with women to empower them socially and economically.”

The objectives of the International Women’s Day were to celebrate the struggle for women’s rights in the economic, social, political, and cultural domain, and to reaffirm women’s solidarity in the struggle for peace.

The theme for this year was ‘Press for Progress’ in acknowledgement of the growing global movement of advocacy, activism and support surrounding gender parity and sexism to encourage people to continue the vocal fight for equality.

Boolani said, “Despite advances in gender equity, there is still much more to be done and Serena continues to provide safe spaces, networking opportunities and linkages to benefit women.”

https://www.pakistantoday.com.pk/2018/0 ... at-serena/
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